10 Website Design Trends to Pay Attention to in 2022
Much like fashion and decor trends, website design trends are continuously evolving. There are always ways to meet new aesthetic preferences, customer expectations, and SEO guidelines. Some trends...
View Article5 Ways to Get Visitors to Spend More Time on Your Website
Internet searchers move quickly. They’re on the hunt for something – a service, a product, an answer – and they’re going to keep bouncing from site to site until they find it. If your website doesn’t...
View ArticleThe Top Video Trends to Use in 2022
5 Big Video Trends to Market With in 2022 For the past decade, video content marketing has taken the web by storm. As per Wyzowl’s seventh annual State of Video Marketing survey report, 86% of...
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The Beginner’s Guide to How to Do an SEO Audit of Your Website
Do you know how to do an SEO audit? Trust us – this isn’t a trick question. If you’re not a total tech wizard, chances are that you’d have no clue how to perform an SEO audit on your own. The great...
View ArticleHow to Quickly Get Backlink Benefits for Your Website
6 Ways to Quickly Boost Your SEO Backlink Game Many people are familiar with basic SEO efforts, like researching keywords or designing Google-friendly website layouts. What many don’t realize is that...
View ArticleHow to Build a Successful Ecommerce Website
5 Steps to Building an Ecommerce Store That Actually Sells Online shopping has boomed in a big way. Last year, retail Ecommerce sales amounted to approximately $4.9 trillion worldwide – and that...
View ArticleWhat is Humanized Marketing – And Do You Need to Give It a Try?
Marketing has undergone a seismic shift in the last few years. We all know that it’s important to offer a personalized experience to the modern consumer, but what about a human experience? Anyone can...
View ArticleWhen Should You Outsource YourMarketing?
Deciding when to outsource and when to keep things in-house isn’t easy, especially as a small to midsized business. You’re spinning many plates at once, and more often than not, things like marketing...
View ArticleHow Video SEO Can Improve Your Overall Marketing Strategy
Video consumption has risen dramatically across the globe since 2020. Driven by the surge of short-form video on platforms such as TikTok, estimates put US digital video viewers up to 244.4 million in...
View ArticleThe Dos and Don’ts of Starting a TikTokContent Strategy
TikTok is all the rage right now – it’s not just for teens and college students. To give you an idea, TikTokwas downloaded 693 million times in 2019 and 850 million times in 2020. Currently, TikTok...
View ArticleComparing WordPress to Squarespace – Which is Right for your SMB
WordPress and Squarespace are two of the most popular systems in the world. With more than 1.88billion websites in existence, most are built on one of these two platforms. As a result, they’re...
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How to Start Marketing Your Brand to Gen Z
Marketing to Gen X and Millennials was one thing – but reaching this latest generation of young buyers is a whole new ballgame. Gen Z is built differently. If you want to tap into their $143 billion...
View ArticleLosing Customer Trust? Here Are 5 Marketing Strategies to Get It Back
In today’s world of consumer-based business, building trust with customers is everything when it comes to the longevity of a brand or product. In fact, a 2019 study shows that over 80% of consumers...
View ArticleYour Top 4 Marketing To-Dos as We Enter 2023
2022 was a bit of a whirlwind in the marketing world. There were many new obstacles to navigate and some global marketing trends that really changed the game for everyone. Now, we’re entering the new...
View ArticleHow to Align Your Content With Your Brand Strategy
A brand strategy does more than just create an eye-catching logo and memorable tagline. It’s about building an identity that resonates with your target audience, conveys your message, and stands out...
View Article6 Ways to Use Artificial Intelligence in Your Marketing
Artificial intelligence marketing tools have boomed in recent years. Rather than worrying that machines will take our jobs, many of us are using AI to change how we work – including how we advertise...
View ArticleMastering the Art of Blog Writing
Blogging has become an integral part of our digital culture, allowing individuals and businesses to share their thoughts, insights, and expertise with the world. However, with countless blogs...
View ArticleNewsletters VS. Blogs
A newsletter and a blog are two different types of content, each with its own purpose. Here are the main differences between a newsletter and a blog: 1) Purpose A blog is a website or section of a...
View Article10 Best Practices for Writing A Newsletter
1) Understand your Purpose Your newsletter should serve a clear purpose. Determine why you are writing this newsletter. Whether it’s to provide industry insights, share updates, or offer valuable...
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Investing in eCommerce Success: A Guide to Financial Planning for Startups
The eCommerce market is thriving, and new startups are emerging every day in this competitive landscape. To make a significant impact, understanding and investing wisely in promotion is crucial. Here,...
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