Comparing WordPress to Squarespace – Which is Right for your SMB
WordPress and Squarespace are two of the most popular systems in the world. With more than 1.88billion websites in existence, most are built on one of these two platforms. As a result, they’re...
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How to Start Marketing Your Brand to Gen Z
Marketing to Gen X and Millennials was one thing – but reaching this latest generation of young buyers is a whole new ballgame. Gen Z is built differently. If you want to tap into their $143 billion...
View ArticleLosing Customer Trust? Here Are 5 Marketing Strategies to Get It Back
In today’s world of consumer-based business, building trust with customers is everything when it comes to the longevity of a brand or product. In fact, a 2019 study shows that over 80% of consumers...
View ArticleYour Top 4 Marketing To-Dos as We Enter 2023
2022 was a bit of a whirlwind in the marketing world. There were many new obstacles to navigate and some global marketing trends that really changed the game for everyone. Now, we’re entering the new...
View ArticleHow to Align Your Content With Your Brand Strategy
A brand strategy does more than just create an eye-catching logo and memorable tagline. It’s about building an identity that resonates with your target audience, conveys your message, and stands out...
View Article6 Ways to Use Artificial Intelligence in Your Marketing
Artificial intelligence marketing tools have boomed in recent years. Rather than worrying that machines will take our jobs, many of us are using AI to change how we work – including how we advertise...
View ArticleMastering the Art of Blog Writing
Blogging has become an integral part of our digital culture, allowing individuals and businesses to share their thoughts, insights, and expertise with the world. However, with countless blogs...
View ArticleNewsletters VS. Blogs
A newsletter and a blog are two different types of content, each with its own purpose. Here are the main differences between a newsletter and a blog: 1) Purpose A blog is a website or section of a...
View Article10 Best Practices for Writing A Newsletter
1) Understand your Purpose Your newsletter should serve a clear purpose. Determine why you are writing this newsletter. Whether it’s to provide industry insights, share updates, or offer valuable...
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Investing in eCommerce Success: A Guide to Financial Planning for Startups
The eCommerce market is thriving, and new startups are emerging every day in this competitive landscape. To make a significant impact, understanding and investing wisely in promotion is crucial. Here,...
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